October 10, 2022, Shanghai - ExxonMobil and Tmall Autocare held a new product launch conference in Shanghai, and jointly announced the launch of the brand-new Mobil No.1 Jingyi model 0W-20 and Mobil Super Zhiyi model 5W-30 and 5W-40, expecting to bring excellent driving experience to Tmall Autocare users with a more comprehensive product lineup and thrilling product performance, and jointly upgrade the auto aftermarket with Tmall Autocare by leveraging smart technology.
[ExxonMobil and Tmall Autocare new product launch conference was successfully held in Shanghai]
ExxonMobil has more than 150 years of lubrication experience. The company always sticks to technological innovation, and strives to meet the diversified driving needs of consumers with excellent product performance and quality service. Over the years, ExxonMobil has maintained a close relationship with Tmall Autocare, and has been recognized by Tmall Autocare users for its profound technical strength and high-quality lubricating products. Mr. Yue Chunyang, Managing Director of ExxonMobil North Asia Lubricant Business, said at the press conference: "Since the cooperation starts, we have launched Mobil No.1 Dongjing series products for exclusive use. With Tmall Autocare professional service and its nationwide store network, Mobil's high-performance lubricants can benefit more car owners. At the same time, in the field of product traceability, we have also started close cooperation to jointly safeguard the genuine rights and interests of consumers. A variety of exclusive products released this time will benefit from the deep insight into market trends and consumer demand since the cooperation between the two parties for many years, which will help Tmall car owners enjoy the excellent driving experience brought by Mobil's outstanding products."
[Speech made by Mr. Yue Chunyang, Managing Director of ExxonMobil North Asia Lubricant Business]
Regarding this cooperation, Mr. Shang Baoguo, CEO of Carzone, said: "Carzone and Mobil have cooperated for four years, and the two parties have jointly provided high-quality, guaranteed products and services for the aftermarket and consumers. Carzone has reached deep cooperation with Mobil in three fields: supply chain warehouse service system, F6 automobile technology and nationwide chain terminal service system. As young, diversified car owners grow up, the standard, transparent and guaranteed service concept of Tmall Autocare has also been iterated into Tmall Smart Car Maintenance. With our intelligent matching system, the most suitable products and services are made available for car owners. This is also the original intention of us to create new products with our partners. This time, Mobil brought three new products in two series for Tmall Autocare, and also joined hands with us to provide the most suitable services for different models and different consumption habits with higher-tech and quality products."
[Speech made by Mr. Shang Baoguo, CEO of Carzone]
For the three products released this time, Ms. Yang Jingqing, General Manager of China Consumer Marketing Department of ExxonMobil North Asia Lubricant Business, said: "In recent years, with the gradual implementation of China VI vehicle emission standards, as well as the innovative demand of automobile and engine designs, consumers are expecting more for energy consumption optimization and fuel economy, making low-viscosity lubricants the general trend. Alongside that, the younger generation has gradually become the backbone of automobile consumption. They value the efficiency and experience in digital consumption, and care the diversification and customization features of products and services."
[Speech made by Ms. Yang Jingqing, General Manager of China Consumer Marketing Department of ExxonMobil North Asia Lubricant Business]
For this reason, on the basis of the existing products - Mobil 1's Dongjing series, ExxonMobil specially launched a low-viscosity product - Mobil 1's Jingyi model 0W-20, and introduced Mobil Super products, which are popular among the young people, into Tmall Autocare platform. Two special products, Mobil Super Zhiyi model 5W-30 and 5W-40, are also launched on this occasion to further meet the diversified car maintenance needs of Tmall Autocare users.
Mobil No.1 Jingyi Style 0W-20
It can lubricate parts quickly at the starting stage, helping to reduce engine noise and deliver a quiet driving experience.
The research and development of fully synthetic formula is featured by excellent fuel economy, which can help save fuel and provide effective anti-wear protection for the engine.
It meets the industry standards of API SP, ILSAC GF-6A, and ACEA C5, and is certified by Ford WSS-M2C962-A1, which is suitable for China VI vehicles and below.
Furthermore, two special products, Mobil No.1 Dongyi model 5W-40 and Mobil No.1 Jingyi model 5W-30, have been upgraded to live up to API SP industry standards, and the product packaging has also been completely updated. The newly upgraded Mobil No.1 Jingyi model 5W-30 is in line with ILSAC GF-6A and ACEA C2 industry standards, and has been certified by Ford WSS-M2C961-A1, which is suitable for China VI vehicles and below. In the future, Mobil No.1 Dongjing series will help the users of Tmall Autocare platform enjoy the "dynamic and static" driving experience with better performance.
Mobil Super Zhiyi models 5W-30 and 5W-40
With advanced anti-wear technology, it can provide immediate protection for the engine, help to cope with unexpected events on urban roads, making every journey a great memory.
Fully synthetic formula can bring excellent high and low temperature protection to the engine, helping to resist the formation of harmful deposits and keep the engine clean.
Among them, Mobil Super Zhiyi model 5W-30 meets the industry standard of API SP, and is also suitable for the China VI and below models, which can help alleviate the low-speed pre-combustion phenomenon of turbocharged DI engines.
[Mobil Tmall Autocare is specially designed for products to generate excellent driving experience]
It is worth mentioning that the three special products released this time have also been added to the new Carzone F6 model adaptation system. With the assistance of the service personnel and the service system in Tmall Autocare stores across the country, consumers can easily find the lubricating oil products suitable for their own models.
Li Yi, COO of Carzone and General Manager of Tmall Autocare, said at the press conference: "Mobil is a world-renowned lubricant supplier, and we have had pleasant cooperation before. Mobil No.1 Dongjing series is widely recognized by car owners. Together with Mobil, we are committed to providing better products and services for the auto aftermarket in China. The launch of this brand-new exclusive product is a powerful evidence of our solid cooperation. Digital technology is reshaping the business pattern of the auto aftermarket. Since its establishment, Tmall Autocare has redefined the traditional service standard of the auto aftermarket from "tradition" to "smart". Faced with the diversified car maintenance scenarios and consumer demands, we will continue to work with Mobil to provide consumers with a premium service experience and jointly realize the beautiful vision of "Making All Car Owners Worry-free".
[Speech made by Li Yi, General Manager of Carzone COO and Tmall Autocare]
As conveyed by the theme of this new product release, ExxonMobil, Carzone and Tmall Autocare will continue to join hands, combine their superior resources, attach great importance to consumer demands and the power of digitalization. Both sides will provide consumers with higher quality products and smarter car maintenance services, and inject lasting impetus into the digital development of the auto aftermarket.
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